Aleksey S Petrov

Digital Marketing Head

Increase in sales and profit, consumer traffic growth.

•  Projecting, launching and execution a continuous track record of digital marketing projects inside large corporate structures, online advertising agencies, thriving businesses who drive the global economy.

•  B2B | B2C | B2G product marketing promotion on local and national scale of IT, construction industry / real estate, automotive dealerships, hospitality, sports, FMCG, health and beauty markets.

• Hands-on experience in optimization of business workflows in order to improve efficiency and control marketing costs.

• Solid knowledge of team building and management, including set-up of KPI for marketing and advertisement employees.

 • Excellent skills in assessment of business units’ workflow performance for sales of products, goods, post-sales support and services.

• Analysis of quantitative and qualitative data and development of roadmaps, project design and critical review, assignment of roles and responsibilities.

• Stress resistance and commitment in the process of designing and launching long term strategic and tactical marketing plans, including accomplishment of targets, delivery within deadlines, document turnover  и выводе рентабельности маркетинговых программ (ROI, LTV).

• Secure storage of data bases, passports, marketing platforms, advertising media and digital property of business units.

• Extensive experience of engagement with bidding subcontractors and freelancers, such as advertising agencies, designers, SEO- and SMM-specialists, copywriters and web/mobile-development teams.

• Comprehensive supervision of performance, loyalty to promoted product, paid traffic and company expenses.

• Successful engagement with private, government and municipal institutions and commercial customers.

• Comprehensive expertise in advertising production of promotional products since 1999/Russia.

• Unique experience of operating in marketing environment and realities of Moscow, St. Petersburg and Central Federal District.