Aleksey S Petrov

Digital Marketing Head

Increase in sales and profit, consumer traffic growth.

•  Projecting, launching and execution a continuous track record of digital marketing projects inside large corporate structures, online advertising agencies, thriving businesses who drive the global economy.

•  B2B | B2C | B2G product marketing promotion on local and national scale of IT, construction industry / real estate, automotive dealerships, hospitality, sports, FMCG, health and beauty markets.

Hands-on experience in optimization of business workflows in order to improve efficiency and control marketing costs.

• Solid knowledge of team building and management, including set-up of KPI for marketing and advertisement employees.

 • Excellent skills in assessment of business units’ workflow performance for sales of products, goods, post-sales support and services.

Analysis of quantitative and qualitative data and development of roadmaps, project design and critical review, assignment of roles and responsibilities.

Stress resistance and commitment in the process of designing and launching long term strategic and tactical marketing plans, including accomplishment of targets, delivery within deadlines, document turnover  и выводе рентабельности маркетинговых программ (ROI, LTV).

Secure storage of data bases, passports, marketing platforms, advertising media and digital property of business units.

Extensive experience of engagement with bidding subcontractors and freelancers, such as advertising agencies, designers, SEO- and SMM-specialists, copywriters and web/mobile-development teams.

Comprehensive supervision of performance, loyalty to promoted product, paid traffic and company expenses.

Successful engagement with private, government and municipal institutions and commercial customers.

Comprehensive expertise in advertising production of promotional products since 1999/Russia.

Unique experience of operating in marketing environment and realities of Moscow, St. Petersburg and Central Federal District.