Aleksey S Petrov

Go To Market

International Logistics

Landscape | Market trends, Volumes &Trends, Market value, Search rank Market demand

Takeaways:
Sales & Growth, Product & Target audience, Sales funnels, Sales metrics
Market volume, Market demand, Marketing strategy

1.

Brand Manager. International trade.

Case:

Industry:
Market:
Volume:
Brand:
Category:

Description:

Current status
Purchase Orders
Product order
Replug
Spareparts
Credit note
Forecast

Period:
Business to Business (B2B)
#B2B Partnership #B2B2C
Profit & Loss (P&L)
P&L Management
Payments 
Product development
R&D Research and Development
Producing manufactures
3. Service, Returns.

2. Logistic
Shipment tracking till sales
#Exworks #Fob #T1 #GLN #Export declaration #Packing List

4. Branding
5. Sales
eCommerce
Brand building
Digital marketing


Soft skills: 
Product Marketing
communication of the product with market
Develop product marketing strategies (pricing, advertising, product launching)
Follow and analyze market trends

Accounting management: 
Communication, weekly meetings,
Lead projects

Branding
Brand identity

Hard Skills:
Demand Planning
Logistic schedule 

Head of Brand Part

Specific Skills

Advise clients on advertising or sales promotion strategies

Act as spokesperson for an organization

Initiate and maintain contact with the media

Answer written and oral inquiries

Develop and organize workshops, meetings, ceremonies and other events for publicity, fundraising and information purposes

Develop, implement and evaluate communication strategies and programs

Prepare and/or deliver educational, publicity and information programs, materials and sessions

Gather, research and prepare communications material

Co-ordinate special publicity events and promotions

Conduct public opinion and attitude surveys

Prepare or oversee preparation of reports, briefs, bibliographies, speeches, presentations, Website content and press releases

Assist in the preparation of brochures, reports, newsletters and other material

Prepare sports, literary, performance or other contracts

Brand Owner | Product

E-Commerce | Digital manager

Industries

Work closely with other departments such as retail, controlling, merchandising, & marketing teams to ensure cross channel alignment in customer experience, strategy, & branding;

Marketing analyst

Philantrophy, Help, Save, Charity, Donate, Support, Giving, Funding, Fundraise, Crowdfunding, Volunteer, Outreach

Marketing operation specialist

Backend development, mobile development. 

Effective price, key accountabilities communications, brands, products, services and promotions’ plan management will be key accountabilities to support the business growth for the geography of responsibility.

To the customer needs, Key accountabilities, Local implementation

All the life cycle. 

Marketing and promotion campaign

Forecast, demand

Coordination and leadership

New product launches’

Toptal Tags:

Project tracking, Digital media, Trade Marketing, Google SEO, Demand Planning, Google Webmaster Tools, Trademarks, New Products, Commerce, UI Development, UX Strategy, App Development, P$L Analysis, Growth Marketing, Product Growth, Focus Groups, Advertising, Paid advertising, Mobile advertising, Google Advertising, Pitch Preparation, Pitch decks, Web Ui, PHP HTML, Slack App, Jira, Figma, Notion, Bitrix,Marketing analyst

Digital Marketing Head

Increase in sales and profit, consumer traffic growth.

•  Projecting, launching&execution a continuous track record of digital marketing projects inside international corporate structures, worldwide advertising agencies, thriving businesses who drive the global economy.

•  B2B | B2C | B2G product marketing promotion on local and national scale of IT, construction industry / real estate, automotive dealerships, hospitality, sports, FMCG, health and beauty markets.

• Hands-on experience in optimization of business workflows in order to improve efficiency and control marketing costs.

• Solid knowledge of team building and management, including set-up of KPI for marketing and advertisement employees.

 • Excellent skills in assessment of business units’ workflow performance for sales of products, goods, post-sales support and services.

• Analysis of quantitative and qualitative data and development of roadmaps, project design and critical review, assignment of roles and responsibilities.

• Stress resistance and commitment in the process of designing and launching long term strategic and tactical marketing plans, including accomplishment of targets, delivery within deadlines, document turnover  и выводе рентабельности маркетинговых программ (ROI, LTV).

• Secure storage of data bases, passports, marketing platforms, advertising media and digital property of business units.

• Extensive experience of engagement with bidding subcontractors and freelancers, such as advertising agencies, designers, SEO- and SMM-specialists, copywriters and web/mobile-development teams.

• Comprehensive supervision of performance, loyalty to promoted product, paid traffic and company expenses.

• Successful engagement with private, government and municipal institutions and commercial customers.

• Comprehensive expertise in advertising production of promotional products since 1999/Russia.

• Unique experience of operating in marketing environment and realities of Moscow, St. Petersburg and Central Federal District.

Форма Площадки и доступы
https://docs.google.com/spreadsheets/d/1zGBp52eHZ1VZwafHKI7wCeSiLHYu_WKEccje3Gk8dtw/edit?usp=sharing

Карта перемещений:
https://www.google.com/maps/d/u/0/edit?mid=1sfnims85-sYxHExB54uaDwfQEfqpi6n-&usp=sharing

Link to PPT Resume:
https://docs.google.com/presentation/d/1ZRLDfPfwuh9qer3mAuj3ZGmVYAK02xNDRtzqQEvZ7vo/edit?usp=sharing